Overview
A from scratch brand identity for Redeemer Presbyterian Church and their new student focused ministry Redeemer University Ministry (RUM). The project goal was to create a new brand identity for RUM that felt adjacent to Redeemer Church's established brand while feeling new and appealing to students. Specific qualities the client wanted to convey were, a feeling of home, inviting, community, and tradition.

Scope of Work
This project involved developing a complete brand identity from the ground up. The process included logo sketches, pitch presentation, and revisions. Deliverables included a 4x6 double-sided postcard handout, stickers, social media profiles, and a package of brand assets.