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Southern Aloha Home Repair
Date
Aug 2024 - Dec 2024
Project Type
Company Branding
Location
Locust, North Carolina
Role
Project Designer
Overview
Southern Aloha Home Repair is a family-owned repair service based in North Carolina, founded on a unique blend of Southern charm and Hawaiian heritage. The business is built on values of trust, professionalism, and experienced craftsmanship, offering service that feel like a like a friendly neighbor you can depend on.
Scope of Work
This project involved developing a complete brand identity from the ground up. The goal was to create a brand that reflected both the company's values while referencing Hawaiian and Southern styling. Deliverables included logo design, color palette, typography system, and branded applications such as business cards, uniforms, invoices, and additional marketing materials.
Process
1 / Client interview and design brief
Project started with an interview to understand client needs, expectations, and goals. Brief was used to inform the brand design and project journey.
Template resource from Gareth David Studio
2 / Thumbnail and refine logo, colors, and type
Using the information from the brief, logo ideas, colors and type were carefully picked. refined options were presented for client to choose and give feedback.
3 / Use chosen logo, colors, and type to create
brand materials
Using the final logo, colors, and type the branding and marketing materials were designed and presented. Final feedback implemented and revisions made to add finishing touches to the project.
Design Brief
Design Brief
Design Brief
Design Brief
1/3
Refined thumbnails
Quick logo sketches
First logo idea sketches
Word association diagram
Refined thumbnails
1/4
Work Invoice
Business Cards
Work Invoice
1/2
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