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Table of Plenty
Date
Sept 2024 - Nov 2024
Project Type
Branding
Role
Project Designer
Overview
A branding project for a proposed homeless outreach focused on providing help for the homeless in areas of work, education, and personal care. The main goal for the visual identity was to communicate a sense of compassion, dignity, and community while being approachable for everyone. Deliverables included a logo, color palette, and typography system.
Process
1 / Design Brief | Client Interview
Project started with a client interview to discuss vision, design needs, and project details.
2 / Sketch and refine logo ideas
Using the brief, Logo ideas were created and several options were given as potential logos. The picked logo was then further refined and paired with type and colors.
3 / Present final logo and brand package
The logo, type, and colors were used to create design materials and brand mock-ups that showed the visual identity in action. Final revision were made and assets delivered to complete the project.
Table of Plenty Logo sketches 1
Table of Plenty Logo sketches 2
Table of Plenty Logo sketches 5
Table of Plenty Logo sketches 1
1/5
Table of Plenty Colors
Table of Plenty Mock-ups
Table of Plenty Typography
Table of Plenty Colors
1/3
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